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THE PRESIDENT'S CORNER


John Pujol

Well, another year falls! We are all another year older. We have learned monumental lessons and continue to optimistically press our way forward to being the market leader in 1999. We are adopting a new focus for ourselves; one which identifies our commitment to quality, our drive to develop emerging technologies for the good of our industry, our earnest desire to maintain a competitive advantage, and finally, our responsibility to promote training within our industry in order to enhance skills and promote safety.
We have adopted a new mission statement:   INNOVATE, EDUCATE, AND DELIVER

We chose these words carefully so they embody those ideals which we value. They are intended to be a concise directive that all SRECO people must follow. Whatever we do, whatever challenge presents itself, our actions are guided by those three words.
 
INNOVATE tells us that we must continue to develop our assets. Whether we completely redesign a mainline camera, starting with a blank sheet of paper and thus leapfrog all the competition with a vastly superior product, or simply press the evolution of rodder technology to announce a machine which out performs all existing rodders on the market. In doing so we have taken a stand. SRECO listens to the marketplace. SRECO is making a huge investment in proper engineering and we will leverage this investment to raise the standards of performance to which our competition will now have to respond. We will never again let them catch up!
EDUCATE our people. Educate our customers. We want to be the most talented, cohesive, well directed and motivated organization in this industry. From SRECO radiates an intensely bright light that focuses the eyes of the marketplace on our last great coup and our next great innovation. By being the light, we alone drive the marketplace. We own it. Look for our company to ramp up the Sewer Expert Program in 1999 and to increase efforts to motivate and train our employees, representatives, and dealers.
Finally, all the best intentions are meaningless if you cannot produce results. DELIVER reminds us of our very specific marching orders: Get the machine completed and delivered, get the quote out on time, remember to return the phone call, be responsible to any commitment we make. Achieve what is expected. Do what you say you will do.
Most folks who go nowhere in their lives simply needed to set some goals for themselves. 90% of those who set goals achieve them. Herein are the goals we are embracing for ourselves. I call on each individual in our extended organization to these ideals. I have set my personal goals to support this larger common set of goals. Join me, and let's achieve great things together.
THE DAILY DOUBLE
Beginning in April our customer service departments in both Lima and Marina Del Rey will run a Daily Double.

Each business day we will select one of our products from our tools and accessories or flexicam product lines. Any order we take for that day will entitle the buyer to purchase an additional one of the same product for half our list price.

For example, if the Daily Double item in the Marina is a Deluxe Blue Line Flexicam system list priced at $4275.00, any order taken that day for this unit would pay the list price (less any discount to which the buyer was entitled). They would then be entitled to one additional unit at half off the list price, or $2137.50.

Start playing the Daily Double at (800) 421-6536 or (800) 537-3592 today, and enjoy additional savings on the best sewer cleaning and inspection equipment in the market!
 
ATTENTION
Do you have used equipment for sale?
Let us help you sell it!
Call Mark at (310) 301-9009 ext.104
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